In today's world, an organization's success hinges on its ability to understand and master the wide range of digital channels that are critical to building a message or brand. From online advertising to social media to mobile responsive design, marketers and designers are tasked with reaching consumers and other key stakeholders through a converged, fully online marketing model.

This program will prepare you to stay on top of the latest ways digital content is consumed, shared and evaluated. You will:

Develop impactful, goals-driven digital marketing strategies that optimize the customer journey.

Design, manage and optimize campaigns across social media, display, search and mobile.

Use analytics to evaluate campaign results and inform future marketing decisions.

The 30-credit part-time, online program has seven required courses and three electives.

Part time pricePart time pricePart time price1179

Campus Summary

In 1971, the Rev. Jerry Falwell dreamed about world change. He envisioned a generation of professionals in every field who loved God, served others, and were the best at whatever they were called to be. He saw a university on a mountain where this training could happen—and he started to build it.

Less than 50 years later, Liberty University is an accredited evangelical liberal arts institution with 15 colleges and schools, over 100,000 students, and 700+ programs of study from the certificate to the doctoral level. Over 450 of these programs are available to students around the globe through our online programs.

More than that, Liberty University trains pilots, counselors, CEOs, nurses, teachers, artists, law enforcement personnel, pastors—professionals in almost every field who love God, serve others in their communities, and are the best at what they are called to be.

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